According to the recent report by IMARC Group, entitled “Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global tea market reached a volume of around 6 Million Tons in 2017, exhibiting a CAGR of more than 5% during 2010-2017. Originated in China, tea refers to an aromatic beverage which is usually prepared by adding hot or boiling water over the tea leaves. Tea is mainly grown in the developing countries, such as Asia, Africa, South America, and around the Black and Caspian Seas, with favourable soil and climatic conditions. It is considered as the widely consumed beverage across the globe as it helps in digestion, improves the immunity, assists in weight loss, benefits the bone health and minimises the risk of heart attacks.
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On account of escalating disposable incomes and altering tastes as well as preferences of the consumers, the demand for premium and healthy beverages like tea is proliferating worldwide. Moreover, as consumers are becoming aware about the disadvantages of consuming carbonated drinks, they are extensively incorporating green tea in their daily beverages, in turn, contributing to the overall growth of the market. Apart from this, tea manufacturers are introducing value-added ingredients so as to target young consumers or people suffering from obesity, diabetes and other health ailments. Additionally, the manufacturers are coming up with new flavours of tea such as lemon, mint, orange and pomegranate in order to widen their consumer-base. Other major factor which is catalysing the market growth is the huge popularity of tea, particularly in the developing regions like India and China. Looking forward, the market volume is projected to cross 7 Million Tons by 2023, expanding at a CAGR of around 4% during 2018-2023.
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Market Summary:
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